Co-Founders
Jamie & Stuart
Founded by Jamie and Stuart in Yorkshire in 2023, Caddie Couture began with a simple idea: golfwear could have more personality, more confidence and still perform where it matters.
YORKSHIRE BORN. UK DESIGNED.
Golfwear was getting too predictable.
So we built something different. Caddie Couture is an independent UK golf brand created for golfers who want personality, performance and premium feel without the traditional premium price.
WHERE IT STARTED
Two founders. One frustration with boring golfwear.
Caddie Couture started in Yorkshire in 2023 when Jamie and Stuart decided golf clothing could be more individual, more exciting and still properly wearable on the course.
The idea was never to build another traditional golf label. It was to create pieces golfers actually wanted to wear — bold when they should be bold, clean when they should be clean, and always designed around the game.
What began with early designs and small collections has grown into a wider range of golfwear, gloves and accessories, with Caddie Couture now seen on courses, ranges and tours while remaining independently built.
THE PEOPLE BEHIND IT
Small team. Big ideas.
Caddie Couture is still driven by the people who started it and the people shaping what comes next.
Designer
Andy
Alongside designer Andy, ideas are developed into the prints, colour stories and details that give each Caddie Couture collection its own identity.
The Product
Always the focus.
The people stay behind the scenes. The product stays front and centre — from early sketches and first samples to the finished pieces golfers wear on the course.
DESIGNED IN THE UK
Every design starts here.
All Caddie Couture products are designed in the UK. From the first idea to the colour direction, pattern and finishing details, the creative work stays close to the brand so every collection still feels unmistakably ours.
UK Designed
Every Caddie Couture design starts here in the UK, with our own ideas, colours, prints and details.
Golf First
The look matters, but the product still has to move, breathe and perform through a full round.
Different by Design
We build collections for golfers who want something more individual than the usual pro-shop uniform.
Fairly Priced
We believe great golfwear can feel premium without carrying the traditional premium-brand markup.
FROM THE ARCHIVE
Before the polished shoots came the first ideas.
THE EARLY DAYS
The First Logo
Our first logo made it onto the earliest Caddie Couture shirts, but it didn’t take long to realise it wasn’t quite us. It felt too traditional, too polished and a little too country club for the brand we wanted to build. Caddie Couture was always meant to have more personality, bolder, more modern and less predictable. Moving away from this first identity was one of the earliest steps in finding the Caddie Couture you see today.
THE EARLY DAYS
One of the first designs.
The Ace was one of our early attempts to do something different, replacing traditional buttons with a zip. It looked sharp, but once we actually played in it, we found the problem. Through the swing, you could feel the zip moving against you and golfwear should never distract you from your game. It was an important lesson for us: a design can look great, but if it doesn't feel right through 18 holes, it isn't right for Caddie Couture.
THE EARLY DAYS
One of the first Quarter Zips.
The Caddie was our very first QZip, covered in little golf buggies and palm trees, it was an early sign of the personality we wanted Caddie Couture to become known for. And unlike some of our early experiments, this one really worked. Customers loved it, it became a great seller and showed us there was an appetite for golfwear that didn't take itself too seriously. The Caddie helped give us confidence in something we still believe today: golfwear can perform properly and still have personality.
THE EARLY DAYS
One of the first Golf Gloves
Our first Camo Glove looked exactly how we wanted it to. Bold camouflage detailing paired with black leather. There was just one fairly major problem we discovered after playing a full round in it. The black leather left ink on your hand. Not quite the premium finish we had in mind. It became another important lesson in developing our products: looking good isn't enough. Materials, colourfastness and performance all have to stand up to 18 holes. It helped shape the much higher standards we now expect from every Caddie Couture glove
THE JOURNEY
Built one collection at a time.
2023
The idea became a brand.
Caddie Couture was founded by Jamie and Stuart with a simple belief: golfwear could have far more personality without becoming inaccessible.
THE FIRST COLLECTIONS
We learned by doing.
Early prints, first samples, customer feedback and plenty of changes helped shape the fit, materials and visual identity you see today.
THE BRAND GREW
More golfers started wearing us.
The range expanded across polos, outer layers, gloves and accessories, while the brand began appearing with ambassadors, golf professionals, partners and tour caddies.
NOW
Still independent. Still building.
The ambition has grown, but the principle has not: create golf products that feel different, perform properly and stay fairly priced.
WHAT WE STAND FOR
The things we refuse to compromise on.
No more boring golf.
We like clean pieces. We like loud pieces. What we do not like is everything looking the same. Caddie Couture exists to give golfers more choice and more personality.
Designed to be played in.
Stretch, breathability, moisture management and comfortable fits matter because the clothing has to work through a real round, not just in a photograph.
Premium feel. Fair price.
Golf is expensive enough. Our aim is to deliver the design, feel and performance golfers expect without forcing a premium-brand price tag onto it.
THEN & NOW
The brand changed. The reason for it didn't.
THEN
The early days.
First products, first lessons and the start of a visual identity we were still figuring out.
NOW
Still building.
A bigger range, stronger design language and more golfers wearing the brand — but the same determination to do golfwear differently.
CADDIE COUTURE
We didn't start Caddie Couture to blend in.
And we have no intention of starting now. Explore the latest Caddie Couture collection and find the piece that looks like you.